What exactly is a fractional marketing officer?
A fractional marketing officer (FMO) gives you the strategic leadership of a full-time marketing director — setting direction, managing vendors, owning ROI — without the cost, recruiting time, or long-term commitment of a full-time executive hire. You get the seniority and accountability, on a schedule and budget that fits a $1.5M–$10M business.
How is this different from hiring a marketing agency?
Most agencies execute a specific channel: ads, SEO, social. Boostcon sits above that layer. We set the strategy, decide where your budget should go, manage the agencies and vendors you already have (or help you find better ones), and hold everyone — including ourselves — accountable to booked revenue, not vanity metrics.
What happens during a Revenue Recovery Audit?
We review your marketing spend, tracking setup, lead flow, and conversion paths across every active channel. You get a documented breakdown of every leak we find — broken tracking, wasted spend, conversion gaps — and a prioritized plan to fix them. There's no obligation to hire us afterward; the audit stands on its own.
We're already spending on marketing. Why do we need this?
Most companies in your revenue range are spending on marketing without a reliable way to tell what's working. That's exactly the gap we close — not necessarily more spend, but the visibility and strategy to make sure every dollar you're already spending is working as hard as it can.
Do you work with companies outside HVAC, plumbing, electrical, roofing, and generators?
Our specialty is home services — we know the sales cycles, the seasonality, the dispatch workflows, and the marketing channels that actually move the needle in this industry. If you're a home services company doing $1.5M–$10M in revenue with 3+ trucks on the road, we're likely a strong fit.
What size company is the right fit?
We work best with home services companies doing $1.5M–$10M in annual revenue, running 10–50 employees and 3+ service trucks. Below that, the fractional model usually doesn't pencil out yet. Above $10M, most companies are ready to justify an in-house marketing director instead.
How quickly can we get started?
The Revenue Recovery Audit is the fastest way in — most audits kick off within a week of your request and are completed within two to three weeks, depending on how many channels and systems we need to review.